$bbtitle
Apple Stock: 222.36 ( -2.29 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $268 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated March 18th (Find the best prices on Macs).
Share
Thursday, April 5, 2007

Report: iPhone could make or break Apple's bank

By Katie Marsal

Published: 09:00 AM EST

Wealth management experts have banked on the iPhone as the driving force behind Apple's near-future growth -- but cautioned that the fourth major platform in the company's lineup could also eat away at the very iPod share that has helped build its recent success.

Joining comments on Apple from his fellow investment bank analyst, UBS specialist Tony Andersson on Wednesday ventured beyond the Mac, addressing the more difficult subject of the iPhone while offering high net worth financial consulting to the firm's top clients.

In a note directed only towards those private investors, the researcher remained confident that developments in Apple's cornerstone iPod and Mac sales would carry the California-based company upward, growing the former to 24 percent of the world's media player share and its share of computers by half a percentage point. Mac OS X Leopard in particular would help the Mac, he said.

However, Andersson labeled the iPhone as the real spark for Apple's flame in 2007. It would help jumpstart Apple's revenues both during the June launch of the handset in the US as well as towards the end of the year, when the device should make its first appearance in Europe.

He added that there was no reason to doubt that Apple would meet its target share for the end of next year, alluding to the company's tendency to rarely leave its product line unaltered.

"We think the iPhone can gain 1% of the worldwide market share by 2008," Andersson pointed out, "particularly since we expect more than one model in the next two years."

This optimistic forecast, however, presented a mixed blessing from the analyst's point of view. To him, the self-same explosion of iPhone sales could potentially tear people away from the iPod, creating a squeeze as shoppers are increasingly forced to choose between one or the other. Other music-savvy cellphones were also a possible threat to the iconic music jukebox and the 47 percent of profits it should generate for Apple this year, he said.

Similarly, the periods immediately before and after the iPhone's debut were also seen as treacherous paths where Apple could scarcely afford to stumble if it hoped to continue its excellent track record. "Negative news, delays in the iPhone launch, quality or usability issues" could easily damage Apple's reputation and its stock, Andersson cautioned.

The UBS specialist used this reasoning to justify issuing a "hold" rating on the stock, as the promise of the future gadget was offset by its potentially volatile side-effects.

"The recent rally of the stock reflects much of the iPhone expectations and leave little room for any negative news flow," Andersson wrote.

131 Comments ] 
  Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
China Mobile knocks on Apple's door, seeks preferential treatment
Apple tables push for TV subscriptions on iPad, seeks 99 cent episodes
Apple's iPad secrecy leaves many developers handicapped
Release of Apple's Mac OS X 10.6.3 Update appears imminent
Apple has pre-sold "hundreds of thousands" of iPads
Apple preps 27-inch LED Cinema Display, dodeca-core Mac Pro
Apple director Jerome York passes away
Fascinating motion magazine demo highlights iPad's potential
Confident HTC says no plans to back down from Apple lawsuit
Amazon releases free beta of Kindle for Mac eBook reading software
Apple exploring iPhone audio text message, walkie-talkie feature
Apple director Jerry York in critical condition following collapse
iPhone devs can now automate app release dates, price changes
Apple to ban film-based screen protectors from company stores
Apple adds sharing features, iPad interface tweaks to iWork.com beta
Apple's iMac to account for 25% of global desktop growth in 2010
iPad prompts changes to way magazines count circulation
Apple asks developers to test fonts in latest Mac OS X 10.6.3 beta
NPR, WSJ plan Flash-free Web sites for Apple iPad
'Fake Steve Jobs,' 'Seinfeld' scribe team for Silicon Valley comedy
Apple delays iPad keyboard dock, power adapter until May
First-gen iPhone, Droid sold 8 times better than Nexus One debut
39% of BlackBerry owners say they'd switch to an iPhone
High prices make Apple reluctant to strike longterm NAND flash deals
Apple-Google battle heats up with key hires on both sides
February Mac sales up 43%, Apple on track for 2.9M in quarter
Apple's Steve Jobs gets OK to raze dilapidated mansion
Startup developers represent one in five on Apple's App Store
Microsoft exec says Apple's HTC suit 'is not necessarily a bad thing'
Preorders for Apple iPad slow after 120K first-day rush
NYT: Steve Jobs feels Google betrayed Apple by mimicking iPhone
Apple to replace iPads in need of new battery for $99
Former P.A. Semi chief leaves Apple for chip startup - report
Roughly 10% of Microsoft employees said to be iPhone owners
Apple COO Tim Cook awarded $22 million bonus
iPad: 50,000 sales in 2 hours, Apple TV bumped, mysterious app icon
Tight iPad supply has Apple turning down volume orders for businesses
Apple turns iPad mute button into screen rotation lock
Open source community 'hopelessly confused' by Apple-HTC suit
Apple limits iPad preorders to two per customer

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.