$bbtitle
Apple Stock: 199.92 ( -0.59 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $165 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 20th (Find the best prices on Macs).
Monday, April 2, 2007

DRM-free iTunes seen spurring demand for Apple's iPods

By AppleInsider Staff

Published: 04:00 PM EST

The arrival of DRM-free music on Apple's iTunes Store will only serve to broaden the use of digital media players amongst consumers, likely boosting overall demand for the company's iPod line, one Wall Street analyst says.

Reacting to Apple's announcement Monday that it will soon begin selling music tracks from EMI without copy protection, PiperJaffray analyst Gene Munster advised investors to look out for an increase in iTunes music sales, explaining that the removal of DRM abolishes one more barrier to entry into the iTunes+iPod ecosystem.

"This effect could also result in more iPod sales as consumers have positive experiences with iTunes+iPod and the overall move to the digital music world gets easier," he wrote.

The analyst, who estimate that less than 5 percent of the music in the average iPod user's library includes music purchased from iTunes, said he believes the success of the iPod is dependent upon the total experience of the device and the music store, not the fact that iTunes music only plays on iPods.

"We believe DRM free music will have a positive impact on iPod demand given DRM free music should result in more usage of digital devices," he wrote. "The impact of increased iTunes downloads will outweigh the impact of some customers using non-iPod players with iTunes downloads."

Munster noted that there may be some short-term perception that the move could form a negative impact on iPod sales, as consumers will gain the ability play EMI's iTunes downloads on any digital music player. However, he said it's important to note that non-iPod MP3 players will not sync with iTunes the same way iPods do.

"Our belief is the success of the iPod is not because consumers are locked on the iTunes platform, but its success has been because of the total device and iTunes experience," he reiterated.

The PiperJaffray analyst maintains an Outperform rating and $124 price target on shares of Apple.

38 Comments ] 
  Print ] [ Story Link ] 


Download Parallels 5.0 Today
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Smoking may void Applecare warranty due to "health hazard"
Inside Google's Android and Apple's iPhone OS as software markets
Apple's App Store approval process gets partially automated
TomTom to release iPod touch-specific GPS car kit
China Unicom expects 10% of 3G users on iPhone in 3 years
Steve Jobs e-mails terse response to upset Apple developer
Hack re-enables Atom processor compatibility for Mac OS X 10.6.2
Microsoft shareholders grill CEO about Apple, iPhone
Google outlines Chrome OS plans for netbooks
Sony announces iTunes competitor for music, movies, books
Apple investigates space-age fitness tracking technology
Web search statistics show Bing stagnant, Google growing
New apps said to make iPod touch more prominent in Apple stores
Piper: Apple tablet no more than $700, launch timing irrelevant
Major publisher preps for Apple tablet as delay, OLED rumors surface
AT&T faces setback in legal battle over Verizon ads [u]
TomTom app updated to support iPod touch, first-gen iPhone
Oct. estimates suggest Apple will sell 2.9M Macs this quarter
Microsoft retail store gets odd viral marketing buzz
Rumored 'Google Phone' said to be coming in 2010
Evidence suggests Apple at work on Mac OS X 10.7
iPhone approved in South Korea; China Mobile talks continue
AT&T upgrades network as wireless traffic quadruples over past year
Apple store in upscale Greenwich, Conn., to open Saturday
Needham downgrades Apple stock on technicality
Verizon rumored to embrace Palm in 2010 to combat iPhone
Apple's iPhone App Store takes off in China
Belgian heist lands thousands of stolen Apple iPhones
Verizon responds to AT&T in court: 'The truth hurts'
Apple said to release iPhone app for in-store appointments
OnLive cloud gaming service demonstrated on Apple's iPhone
Apple tablet speculation: high-end graphics, several models
Microsoft looks to combat Apple globally with Zune content
Apple met with AdMob weeks before acquisition by Google
Apple earns key legal victory against Psystar
Apple looks to hire AAA game developer for in-house iPhone team
Apple's next-gen iPhone power amp; NASA chemical sensor app
Bill Gates praises Steve Jobs for saving Apple
AT&T responds to 'false and misleading' Verizon ads
Apple unveils browser-based iTunes Preview

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.