$bbtitle
Apple Stock: 196.25 ( +2.13 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $268 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated Feb. 9th (Find the best prices on Macs).
Wednesday, February 21, 2007

Apple says bulk of iPhones sales to occur at company stores

By Katie Marsal

Published: 11:00 AM EST

Following a meeting with members of Apple's leadership, Prudential Equity Group said Monday that the company expects the majority of iPhone sales to occur at its own retail chain and that it will not tread on any new product categories for some time.

iPad hands-on preview
Present at the meeting, which took place in Cupertino last week, were Prudential analyst Jesse Tortora, Apple CFO, Peter Oppenheimer, Apple Sr. VP of Retail, Ron Johnson, and Apple Sr. Director of Mac Product Marketing, Tom Bogart.

"Apple said that the iPhone will be sold exclusively through its own stores, its website, and Cingular stores," Tortora wrote in a research note following the get-together. "Management expects the majority of the iPhone sales to occur in Apple stores, given that consumers will likely look to Apple to demonstrate the device’s features."

Apple told the analyst that once iPhone is thrown into the product mix, it expects to achieve similar per store sales levels as leading U.S. electronics retailer, Best Buy, despite having only about one-tenth the floor space. Tortora approximates this figure at about $30 million per store, or over $5 billion in total for the company's retail segment over the fiscal year.

In the meantime, Apple said it "doesn’t expect to broadly proliferate into any new categories for a while," and will instead focus on its four existing product categories in Macs, iPods, iPhone and Apple TV.

Regarding Macs, the company noted that its education segment has been growing faster than its consumer segment in recent quarters. "[Apple] believes that Adobe’s launch of Creative Suite 3 in Q2 will help its Consumer segment, spurring higher sales of both Mac Pro and MacBook Pro," Tortora wrote.

Apple also told the Prudential analyst that it is comfortable with current iPod channel inventory of 4 to 6 weeks, and that its existing NAND flash contracts are structured in such a way that the company will be able to participate in the full extent of ongoing price declines affecting the solid-state memory.

As Apple continues to polish and expand on its product portfolio, it has reportedly been looking at large companies for potential acquisition targets but has not discovered any one firm that passes its financial and strategic tests.

"Instead the company has traditionally focused on acquiring IP portfolios or small product start-ups with top talent," Tortora told clients. "Generally speaking, the company says that nothing has changed with its acquisitions strategy, as it still prefers organic growth."

51 Comments ] 
  Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple seen to extend exclusive iPhone deal with AT&T
iTunes price increases mean slower sales for music labels
Apple introduces 64-bit Aperture 3 with Faces and Places
Apple's share of U.S. smartphone market grows to 25% - study
iPhone OS 3.1.3 sees 14% adoption in 6 days, new hack released
Amazon rethinking Kindle in the wake of Apple iPad
Purported 4th gen Apple iPhone parts show largely unchanged design
Execs say Apple could lower iPad price if market demands it - report
Consumers lose interest in iPad after Apple's unveiling - survey
Higher Amazon e-book prices expected to coincide with iPad launch
Inside Apple's iPad: VGA video output
Unannounced Core i7 Apple MacBook Pro surfaces in benchmarks logs
Apple's new beta of Mac OS X 10.6.3 includes few changes
One in five physicians likely to purchase Apple iPad - study
Sling Media says it didn't change iPhone SlingPlayer to appease AT&T
Credit Suisse: 75% chance AT&T keeps iPhone exclusivity in 2010
Apple denying iPhone apps that use location framework for targeted ads
Apple's iPad deal gives Hachette pricing leverage against Amazon
Eccentric but effective Steve Jobs pitches iPad to NYT execs
Owners of flickering 27-inch iMacs claim 15% refund from Apple
IDC: Apple iPhone was No. 3 smartphone in 2009 with 14.4% of market
Future Apple iPhones could share current location during a call
AT&T, Sling Media partner to allow 3G access on iPhone SlingPlayer
Apple's iTunes Preview now offers browser-based App Store access
Amazon acquires touch-screen maker for future Kindle project
Nehalem Mac Pro systems suffer audio-based performance issues
Two new hires are Apple's latest moves in mobile advertising
AT&T outbid Verizon with cheaper Apple iPad data plans - rumor
Apple seen moving 2M iPads in 2010 before sales 'catalyst' emerges
Apple iPad deal pushes another publisher to renegotiate with Amazon
Apple allegedly selects new manufacturer for next-gen iPhone
ScrollMotion tapped by publishers to develop textbook apps for iPad
Apple denies iMac production halt as shipment times improve
Apple releases iPhone OS 3.1.3 with battery reporting fix
U.S. senator presses Apple on human rights practices in China
Photo of Apple's next-generation iPhone in the wild - sources
Despite sales growth, Apple's iPhone loses market share - report
Intel 6-core i7-powered Mac Pro rumored to launch this month
iPad photos show slot for forward-facing video camera
Apple releases 2nd potential fix for flickering 27-inch iMacs

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.