$bbtitle
Apple Stock: 196.39 ( +2.27 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save over $268 on MacBook Pros and $150 on iMacs with special coupons: Mac Pricing Guide updated Feb. 9th (Find the best prices on Macs).
Monday, October 16, 2006

Exclusive: Apple seeks rights to iPhone trademark

By Katie Marsal and Kasper Jade

Published: 02:00 PM EST

Apple Computer has filed for a trademark on the term iPhone, suggesting the company plans to use the moniker, recently popularized amongst the analyst and blogging communities, as the official name for its highly-anticipated iPod cell phone.

iPad hands-on preview
The filing, made last month with a Far Eastern trademark office, is the latest in a long list of incontrovertible evidence to suggest the Cupertino, Calif.-based iPod maker is in the final developmental stages of the project, which is expected to merge traditional cellular capabilities with an iPod digital music player.

In the September 15th filing, Apple describes iPhone as "handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, and other digital data; MP3 and other digital format audio players."

Under the primary but broad classification, Apple said iPhone may also consist of "electronic handheld units for the wireless receipt and/or transmission of data that enable the user to keep track of or manage personal information."

Similarly, it may include "software for the redirection of messages, Internet e-mail, and/or other data to one or more electronic handheld devices from a data store on or associated with a personal computer or a server; and software for the synchronization of data between a remote station or device and a fixed or remote station or device."

Of particular interest is a secondary classification of iPhone listed in the filing which pertains to a "stand alone video game machine," implying that the device may be compatible with the handful of arcade games recently introduced for Apple's fifth-generation video iPod players. The games are available for purchase and download from the company's iTunes Store for $4.99 a piece.

According to the filing, which remains under examination, Apple originally sought the iPhone trademark back in March, when it filed a similar request with a trademark office in a nation off the coast of South America.

Analysts and journalists have frequently use the term iPhone in reference to the company's cell phone initiative because of a December 16, 1999 domain registry by the iPod maker for iPhone.org. To this date, iPhone.org redirects to Apple's homepage at Apple.com.

Apple chief executive Steve Jobs, who has been known to blab to cronies about his company's upcoming cell phone device, is believed to have commissioned the release of prototypes to at least two potential OEM manufacturing partners earlier this year.

People familiar with the project have told AppleInsider that Apple is designing the initial handsets to conform with its integrated model in such a way that they will leverage the company's tightly-knit digital media franchises.

Shaw Wu, an analyst with American Technology Research, has also been high in his convictions that Apple will soon introduce an iPhone based on an iPod nano-like candy bar form factor. He said checks indicate the device will be available in three colors.

"Our research indicates that an Apple-designed smart phone has moved from concept to prototype and recently has progressed to near completion as a production unit," the analyst wrote in a note to Apple investors last month. "We believe this smart phone has been in development for over 12 months and has overcome substantial challenges including design, interference, battery life and other technical glitches."

Should Apple gain a 1 percent share in the billion unit worldwide cell phone market, it could generate an addition $2 billion in yearly revenue, according to Wu, who based the assumption on yearly sales of 10 million units at an average selling price of $200 per unit.

48 Comments ] 
  Print ] [ Story Link ] 



Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple introduces 64-bit Aperture 3 with Faces and Places
Apple's share of U.S. smartphone market grows to 25% - study
iPhone OS 3.1.3 sees 14% adoption in 6 days, new hack released
Amazon rethinking Kindle in the wake of Apple iPad
Purported 4th gen Apple iPhone parts show largely unchanged design
Execs say Apple could lower iPad price if market demands it - report
Consumers lose interest in iPad after Apple's unveiling - survey
Higher Amazon e-book prices expected to coincide with iPad launch
Inside Apple's iPad: VGA video output
Unannounced Core i7 Apple MacBook Pro surfaces in benchmarks logs
Apple's new beta of Mac OS X 10.6.3 includes few changes
One in five physicians likely to purchase Apple iPad - study
Sling Media says it didn't change iPhone SlingPlayer to appease AT&T
Credit Suisse: 75% chance AT&T keeps iPhone exclusivity in 2010
Apple denying iPhone apps that use location framework for targeted ads
Apple's iPad deal gives Hachette pricing leverage against Amazon
Eccentric but effective Steve Jobs pitches iPad to NYT execs
Owners of flickering 27-inch iMacs claim 15% refund from Apple
IDC: Apple iPhone was No. 3 smartphone in 2009 with 14.4% of market
Future Apple iPhones could share current location during a call
AT&T, Sling Media partner to allow 3G access on iPhone SlingPlayer
Apple's iTunes Preview now offers browser-based App Store access
Amazon acquires touch-screen maker for future Kindle project
Nehalem Mac Pro systems suffer audio-based performance issues
Two new hires are Apple's latest moves in mobile advertising
AT&T outbid Verizon with cheaper Apple iPad data plans - rumor
Apple seen moving 2M iPads in 2010 before sales 'catalyst' emerges
Apple iPad deal pushes another publisher to renegotiate with Amazon
Apple allegedly selects new manufacturer for next-gen iPhone
ScrollMotion tapped by publishers to develop textbook apps for iPad
Apple denies iMac production halt as shipment times improve
Apple releases iPhone OS 3.1.3 with battery reporting fix
U.S. senator presses Apple on human rights practices in China
Photo of Apple's next-generation iPhone in the wild - sources
Despite sales growth, Apple's iPhone loses market share - report
Intel 6-core i7-powered Mac Pro rumored to launch this month
iPad photos show slot for forward-facing video camera
Apple releases 2nd potential fix for flickering 27-inch iMacs
Rumors of a Verizon-compatible CDMA Apple iPad persist
27-inch iMac delays continue as production halt is rumored

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.