By AppleInsider Staff

Published: 07:45 PM EST

Apple Computer boss Steve Jobs has laid out his favorite pair of blue jeans and black turtleneck for tomorrow morning's special "Showtime" event, expected to be one of the largest in recent years.

People familiar with the chief executive's plans for the big day have dubbed it a "blockbuster" event aimed at pushing the envelope of digital media.

Jobs, who makes certain calls based on the magnitude of his keynote announcements, is likely to have a video-on-demand version of the festivities published on Apple's Web site later in the day, those people say.

The event is scheduled for 10:00 am pacific time at the Yerba Buena Center for the Arts Theater in San Francisco, Calif. Attendance to the event is extremely limited and invite-only.

Digital invitations sent to members of the media last week simply said "It's Showtime."

Jobs and Co. are expected to use the event to launch a full-length feature film service, new iPods and -- if the kinks have been knocked out -- a streaming device that will more closely wed the company's digital media strategy to the living room home theater.