$bbtitle
Apple Stock: 199.92 ( -0.59 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $165 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 20th (Find the best prices on Macs).
Friday, April 7, 2006

Apple to ditch iBook brand alongside notebook launch

By Kasper Jade

Published: 02:40 PM EST

It's almost official -- Apple Computer will re-brand its iBook consumer notebooks under the "MacBook" moniker when it releases new models based on Intel Corp.'s Core Duo processors later this month, AppleInsider has learned.

The new portables, targeted at the consumer and education markets, will represent the most redesigned notebooks to emerge from Apple's famed industrial design studios in several years, sources have said.

True to speculation and hints offered by the company through recent trademark filings, Apple will call the notebooks MacBooks rather than iBooks.

Well-placed sources say the company has already started to prepare marketing materials that bear the MacBook product name. Any effort to change the name at this point in the product's development cycle would pose as an unnecessary inconvenience, they say.

The good news for Mac enthusiasts and prospective MacBook buyers is that they'll soon be able to place orders for the new notebooks. People often familiar with the Cupertino, Calif.-based Apple's product roll-out plans say it is now up to company management to O.K. the MacBooks for manufacturing ramp. This decision, however, is highly contingent on a couple of factors, these people say.

Apple must first align an ample supply of components from its suppliers and then wait on the green light from its product marketing division, which is highly influential in setting precise product launch dates. Nevertheless, an announcement is expected sooner than later. Reports that have suggested Apple would not unveil its new consumer notebooks until June appear to be inaccurate.

Unlike Apple's entry-level Mac mini consumer desktops, which are available with either an Intel Core Solo or Core Duo processor, each MacBook is expected to pack at least a 1.67GHz Core Duo chip. The notebooks will be available in several configurations, each built around a vibrant 13-inch widescreen display.

Like Apple's MacBook Pro professional notebooks, the new consumer MacBooks are expected to sport a built-in iSight video camera, a MagSafe power adaptor and come bundled with Apple's Front Row and Photo Booth software applications.

Previous reports have also suggested the MacBook will boast some new proprietary Apple technology such as a completely magnetic latching system that will adhere the display module to the computer component without the need for a physical latching mechanism.

Alongside the MacBook, Apple is also expected to unveil its flagship 17-inch MacBook Pro professional notebook, which has also recently been finalized.

170 Comments ] 
  Print ] [ Story Link ] 


Download Parallels 5.0 Today
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple's App Store approval process gets partially automated
TomTom to release iPod touch-specific GPS car kit
China Unicom expects 10% of 3G users on iPhone in 3 years
Steve Jobs e-mails terse response to upset Apple developer
Hack re-enables Atom processor compatibility for Mac OS X 10.6.2
Microsoft shareholders grill CEO about Apple, iPhone
Google outlines Chrome OS plans for netbooks
Sony announces iTunes competitor for music, movies, books
Apple investigates space-age fitness tracking technology
Web search statistics show Bing stagnant, Google growing
New apps said to make iPod touch more prominent in Apple stores
Piper: Apple tablet no more than $700, launch timing irrelevant
Major publisher preps for Apple tablet as delay, OLED rumors surface
AT&T faces setback in legal battle over Verizon ads [u]
TomTom app updated to support iPod touch, first-gen iPhone
Oct. estimates suggest Apple will sell 2.9M Macs this quarter
Microsoft retail store gets odd viral marketing buzz
Rumored 'Google Phone' said to be coming in 2010
Evidence suggests Apple at work on Mac OS X 10.7
iPhone approved in South Korea; China Mobile talks continue
AT&T upgrades network as wireless traffic quadruples over past year
Apple store in upscale Greenwich, Conn., to open Saturday
Needham downgrades Apple stock on technicality
Verizon rumored to embrace Palm in 2010 to combat iPhone
Apple's iPhone App Store takes off in China
Belgian heist lands thousands of stolen Apple iPhones
Verizon responds to AT&T in court: 'The truth hurts'
Apple said to release iPhone app for in-store appointments
OnLive cloud gaming service demonstrated on Apple's iPhone
Apple tablet speculation: high-end graphics, several models
Microsoft looks to combat Apple globally with Zune content
Apple met with AdMob weeks before acquisition by Google
Apple earns key legal victory against Psystar
Apple looks to hire AAA game developer for in-house iPhone team
Apple's next-gen iPhone power amp; NASA chemical sensor app
Bill Gates praises Steve Jobs for saving Apple
AT&T responds to 'false and misleading' Verizon ads
Apple unveils browser-based iTunes Preview
AT&T asks court to pull Verizon's 'misleading' iPhone ads
Conflicting reports within Qualcomm suggest Verizon-only iPhone

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.