$bbtitle
Apple Stock: 199.92 ( -0.59 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $165 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 20th (Find the best prices on Macs).
Thursday, July 21, 2005

Apple lands iPod deal with RadioShack

By Kasper Jade

Published: 01:00 PM EST

Exclusive -- Apple Computer and RadioShack have entered into a strategic partnership that will deliver Apple's full line of iPods to the shelves of thousands of RadioShack electronics stores in time for this year's holiday shopping season, AppleInsider has learned.

According to industry sources, RadioShack, the nation's No. 1 electronics specialty retailer, has agreed to carry Apple's full mix of iPod digital music players at several thousands locations beginning the fourth calendar quarter of the year.

The Fort Worth, Texas-based retailer operates nearly 7000 stores, which combine to fall within five minutes of where 94 percent of all Americans either live or work. Of the 7000 stores, approximately 5000 are company-owned stores with the remainder being dealer/franchise-operated locations.

Sources say RadioShack will stock all versions of the Apple iPod at company-owned stores that fit the iPod demographic. Stores outside major metropolitan areas, and those catering to a slightly older demographic, will stock a smaller selection of the players.

A vast majority of RadioShack’s franchise locations are also expected to begin selling Apple iPods in the coming months. However, sources said these locations would decide whether or not to carry the players, and what mix, on a per-store basis.

As one of the terms of the deal, RadioShack has agreed to purchase at least 450,000 iPods during the initial three-month period. Assuming iPods appear in only 70 percent of the company's stores, RadioShack would need to sell just shy of one iPod per store, per day to meet its contractual commitment. This leads sources to believe that RadioShack will likely sell a significantly larger number of the players by the end of the holiday shopping season.

Through both its online and brick-and-mortar retail stores, RadioShack currently carries a very small assortment of iPods from HP. The retailer sells a silver 6GB mini, 1GB shuffle, and 60GB iPod. However, in the case of 60GB HP iPod, RadioShack continues to list the player at its old retail price of $449 (about $50 above most advertised prices).

According to sources, RadioShack has been unable to reduce the cost of the player to fall inline with Apple's recent iPod price cuts because HP, due to its own iPod licensing agreement with Apple, cannot offer proper price protection on the players. As a result, sources say RadioShack jumped at the opportunity to work directly with Apple, knowing it would be offered an amicable price protection policy on the players moving forward.

Along with its current assortment of HP iPods, insiders say RadioShack has witnessed strong sales of iPod accessories and related gear. The retailer's partnership with Apple will further expand its accessory offerings to include the wide range of iPod accessories found in most Apple retail stores.

Apple recently ended its June fiscal quarter with a total of 25,000 worldwide distribution points for the iPod, an increase from the 21,000 points from the previous quarter. This was primarily due to the addition of 3,500 US-based Wal-Mart locations to its distribution network. The deal with RadioShack is expected to boost this figure to over 30,000 points by November.

If iPod sales at RadioShack boom -- and they are expected to -- sources say both companies will be open to a pilot program that will test sales of Apple's Macintosh computer line in the electronics stores. RadioShack currently markets computers from both HP and Compaq, but its arrangement with HP is said to expire at the end of the year.

For the quarter ended June 30th, RadioShack posted a profit of $52.3m or 33 cents per diluted share on sales of just over $1b.

21 Comments ] 
  Print ] [ Story Link ] 


Download Parallels 5.0 Today
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple's App Store approval process gets partially automated
TomTom to release iPod touch-specific GPS car kit
China Unicom expects 10% of 3G users on iPhone in 3 years
Steve Jobs e-mails terse response to upset Apple developer
Hack re-enables Atom processor compatibility for Mac OS X 10.6.2
Microsoft shareholders grill CEO about Apple, iPhone
Google outlines Chrome OS plans for netbooks
Sony announces iTunes competitor for music, movies, books
Apple investigates space-age fitness tracking technology
Web search statistics show Bing stagnant, Google growing
New apps said to make iPod touch more prominent in Apple stores
Piper: Apple tablet no more than $700, launch timing irrelevant
Major publisher preps for Apple tablet as delay, OLED rumors surface
AT&T faces setback in legal battle over Verizon ads [u]
TomTom app updated to support iPod touch, first-gen iPhone
Oct. estimates suggest Apple will sell 2.9M Macs this quarter
Microsoft retail store gets odd viral marketing buzz
Rumored 'Google Phone' said to be coming in 2010
Evidence suggests Apple at work on Mac OS X 10.7
iPhone approved in South Korea; China Mobile talks continue
AT&T upgrades network as wireless traffic quadruples over past year
Apple store in upscale Greenwich, Conn., to open Saturday
Needham downgrades Apple stock on technicality
Verizon rumored to embrace Palm in 2010 to combat iPhone
Apple's iPhone App Store takes off in China
Belgian heist lands thousands of stolen Apple iPhones
Verizon responds to AT&T in court: 'The truth hurts'
Apple said to release iPhone app for in-store appointments
OnLive cloud gaming service demonstrated on Apple's iPhone
Apple tablet speculation: high-end graphics, several models
Microsoft looks to combat Apple globally with Zune content
Apple met with AdMob weeks before acquisition by Google
Apple earns key legal victory against Psystar
Apple looks to hire AAA game developer for in-house iPhone team
Apple's next-gen iPhone power amp; NASA chemical sensor app
Bill Gates praises Steve Jobs for saving Apple
AT&T responds to 'false and misleading' Verizon ads
Apple unveils browser-based iTunes Preview
AT&T asks court to pull Verizon's 'misleading' iPhone ads
Conflicting reports within Qualcomm suggest Verizon-only iPhone

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.