$bbtitle
Apple Stock: 199.92 ( -0.59 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $165 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 20th (Find the best prices on Macs).
Friday, July 15, 2005

Apple selling one million iPod shuffles a month?

By Kasper Jade

Published: 12:00 PM EST

Apple Computer may have met an internally kept goal of selling one million iPod shuffles a month during the first fiscal quarter in which the flash-based digital music player was widely available.

Out of the nearly 6.2 million iPods the company shipped during its third fiscal quarter of 2005, about 3 million were likely iPod shuffles, according to research by American Technology Research analyst Shaw Wu.

The analyst arrived at this conclusion through calculations that took into account the average selling price (ASP) of iPods during the quarter, and how this compared with volume and ASP prices from previous quarters.

If accurate, it's believed Apple would have met an internal goal it set for sales of the flash player in the latter months of 2004, just before it was announced. Fiscal quarters last three months.

According to Wu, the company's higher-than-expected iPod sales likely benefited from "a strong sell-in into Hewlett-Packard channels," accounting for nearly half a million iPods.

Massive sales of lower-margin iPods like the shuffle may have also done their part to lower Apple's overall gross margin, which came in at 29.7%, a decline of 10 basis points quarter to quarter. Wu had expected the gross margin to come in at over 30%.

Ignoring Apple's low-ball guidance, which Wu believes is an effort by Apple to temper expectations for successive quarters, American Technology Research raised estimates its Apple estimates to $1.44 for fiscal year 2005 (up from $1.38) and $1.60 for fiscal year 2006 (up from $1.55).

For the September quarter, the firm is modeling $3.6 billion in revenue, 36 cents earnings per share, and 7.1 million iPods verses its previous view of $3.6 billion in revenue, 35 cents per share earnings, and 6.6 million iPods.

Apple's official guidance for the quarter is $3.5 billion in revenue and earnings of 32 cents per share.

34 Comments ] 
  Print ] [ Story Link ] 


Download Parallels 5.0 Today
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple's App Store approval process gets partially automated
TomTom to release iPod touch-specific GPS car kit
China Unicom expects 10% of 3G users on iPhone in 3 years
Steve Jobs e-mails terse response to upset Apple developer
Hack re-enables Atom processor compatibility for Mac OS X 10.6.2
Microsoft shareholders grill CEO about Apple, iPhone
Google outlines Chrome OS plans for netbooks
Sony announces iTunes competitor for music, movies, books
Apple investigates space-age fitness tracking technology
Web search statistics show Bing stagnant, Google growing
New apps said to make iPod touch more prominent in Apple stores
Piper: Apple tablet no more than $700, launch timing irrelevant
Major publisher preps for Apple tablet as delay, OLED rumors surface
AT&T faces setback in legal battle over Verizon ads [u]
TomTom app updated to support iPod touch, first-gen iPhone
Oct. estimates suggest Apple will sell 2.9M Macs this quarter
Microsoft retail store gets odd viral marketing buzz
Rumored 'Google Phone' said to be coming in 2010
Evidence suggests Apple at work on Mac OS X 10.7
iPhone approved in South Korea; China Mobile talks continue
AT&T upgrades network as wireless traffic quadruples over past year
Apple store in upscale Greenwich, Conn., to open Saturday
Needham downgrades Apple stock on technicality
Verizon rumored to embrace Palm in 2010 to combat iPhone
Apple's iPhone App Store takes off in China
Belgian heist lands thousands of stolen Apple iPhones
Verizon responds to AT&T in court: 'The truth hurts'
Apple said to release iPhone app for in-store appointments
OnLive cloud gaming service demonstrated on Apple's iPhone
Apple tablet speculation: high-end graphics, several models
Microsoft looks to combat Apple globally with Zune content
Apple met with AdMob weeks before acquisition by Google
Apple earns key legal victory against Psystar
Apple looks to hire AAA game developer for in-house iPhone team
Apple's next-gen iPhone power amp; NASA chemical sensor app
Bill Gates praises Steve Jobs for saving Apple
AT&T responds to 'false and misleading' Verizon ads
Apple unveils browser-based iTunes Preview
AT&T asks court to pull Verizon's 'misleading' iPhone ads
Conflicting reports within Qualcomm suggest Verizon-only iPhone

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.