$bbtitle
Apple Stock: 199.92 ( -0.59 )
RSS RSS Twitter Twitter
Search:
AppleInsider.com Archives News Bytes Reviews Anonymous Mailer Submit Story AppleInsider Forums Mac Prices Polls Advertise on AppleInsider Contact AppleInsider
Save up to $280 on new MacBook Pros and up to $165 on brand new iMacs with special coupons: Mac Pricing Guide updated Nov 20th (Find the best prices on Macs).
Friday, May 27, 2005

Apple's June quarter strong as consumers switch to Mac for security

By Kasper Jade

Published: 02:00 PM EST

For Apple, its June quarter has traditionally been a seasonally slower period, where sales tend to fall off just ahead of the educational buying season. But this year the company's business appears noticeably stronger moving towards summer, due in part to a number of consumers switching to the Mac for improved stability and security.

Studies are showing that consumers are indeed flocking to Macintosh platform these days, but not necessarily due to the much-hyped iPod "halo effect " -- a notion that positive experiences with an iPod are leading consumers to run out and buy a Mac. Instead, an increasing number of studies are showing that most PC users switching to the Mac platform are doing so because they're fed up with the security and stability woes currently plaguing the Wintel platform.

The most recent study comes research and investment firm PiperJaffray, which earlier this week spoke with 20 of Apple's specialist resellers regarding business in the June quarter and trends with various products. On average, Apple specialists said that over 16% of customers who buy a Mac from their stores are PC switchers. In Apple's own retail stores, this figure is closer to 50%.

Several channel partners indicated that they are constantly seeing an increase in the percentage of Mac buyers that are "switchers," the firm said. "There are several reasons that channel partners hear related to why PC users move to Mac, but the key reason is system stability/security." An approximate 70% of Apple specialists in the PiperJaffray study said PC-to-Mac switchers are making the move primarily because of concerns and annoyances related to stability and security of the Wintel platform.

And the majority of those switching to the Mac in recent months are choosing Apple's recently revamped line of iMac G5 all-in-one computers. According to AppleInsider contacts, as well as PiperJaffray checks, the iMac is seeing the highest demand of all Apple CPU-based products. PowerBooks are said to be the next most popular Apple CPU-product, while Power Mac sales remain in the doldrums.

On the subject of software, Apple's Mac OS X 10.4 "Tiger" operating system is making a bit of a splash. Specifically, 60% of Apple specialist stores polled by PiperJaffray believe the launch of Tiger is having a small impact on Mac sales. Another 25% said the launch of Tiger has had no measurable impact, while the remaining 15% claim the new OS has triggered a significant up-tick in Mac sales.

iPod sales remained steady in May, but with Apple improving its production capabilities in recent months, most resellers have witnessed a slowing of demand for the players. Approximately half of the resellers polled by PiperJaffray felt iPod demand remained flat since March, while another 40% believed demand had actually fallen over this time period. Still, the research and investment firm is modeling 5.5 million total iPod shipments during Apple's June quarter, up from the 5.3 million the company shipped last quarter.

Through its checks, PiperJaffray found iPod mini to be the current leader of the iPod family of digital music players. " In our recent conversations with Apple specialist stores, iPod mini was cited as the most popular iPod by 50% of stores in our sample, shuffle and 20GB iPod were pointed to as the highest demanded products at 20% and 15% of stores, respectively," the firm said. It believes continued strength in demand for the mini is an indicator that shuffle sales are not significantly cannibalizing demand for the other products in the iPod family.

While Apple's June results will likely provide only slight upside, PiperJaffray remains bullish on the company given confidence that business will accelerate in the September and December quarters. "Our checks, along with IDC market share changes, suggest the halo effect is real. We believe this trend will allow Apple to continue to gain market share over the next several quarters," the firm said.

30 Comments ] 
  Print ] [ Story Link ] 


Download Parallels 5.0 Today
Mac Poker players can play Full Tilt Poker for Mac and get 100% to $600 free with bonus code MP600, courtesy of Online Poker Mac
AppleInsider Features
Hot Forum Topics

Recent Articles
Apple's App Store approval process gets partially automated
TomTom to release iPod touch-specific GPS car kit
China Unicom expects 10% of 3G users on iPhone in 3 years
Steve Jobs e-mails terse response to upset Apple developer
Hack re-enables Atom processor compatibility for Mac OS X 10.6.2
Microsoft shareholders grill CEO about Apple, iPhone
Google outlines Chrome OS plans for netbooks
Sony announces iTunes competitor for music, movies, books
Apple investigates space-age fitness tracking technology
Web search statistics show Bing stagnant, Google growing
New apps said to make iPod touch more prominent in Apple stores
Piper: Apple tablet no more than $700, launch timing irrelevant
Major publisher preps for Apple tablet as delay, OLED rumors surface
AT&T faces setback in legal battle over Verizon ads [u]
TomTom app updated to support iPod touch, first-gen iPhone
Oct. estimates suggest Apple will sell 2.9M Macs this quarter
Microsoft retail store gets odd viral marketing buzz
Rumored 'Google Phone' said to be coming in 2010
Evidence suggests Apple at work on Mac OS X 10.7
iPhone approved in South Korea; China Mobile talks continue
AT&T upgrades network as wireless traffic quadruples over past year
Apple store in upscale Greenwich, Conn., to open Saturday
Needham downgrades Apple stock on technicality
Verizon rumored to embrace Palm in 2010 to combat iPhone
Apple's iPhone App Store takes off in China
Belgian heist lands thousands of stolen Apple iPhones
Verizon responds to AT&T in court: 'The truth hurts'
Apple said to release iPhone app for in-store appointments
OnLive cloud gaming service demonstrated on Apple's iPhone
Apple tablet speculation: high-end graphics, several models
Microsoft looks to combat Apple globally with Zune content
Apple met with AdMob weeks before acquisition by Google
Apple earns key legal victory against Psystar
Apple looks to hire AAA game developer for in-house iPhone team
Apple's next-gen iPhone power amp; NASA chemical sensor app
Bill Gates praises Steve Jobs for saving Apple
AT&T responds to 'false and misleading' Verizon ads
Apple unveils browser-based iTunes Preview
AT&T asks court to pull Verizon's 'misleading' iPhone ads
Conflicting reports within Qualcomm suggest Verizon-only iPhone

AppleInsider Market Place

Sell your Laptop - working or not. Free shipping.: Get an instant online quote and sell your laptop today !

Believe in Office: Save Up To 25% on Office 2004 For Mac. Visit Our Site for Details!

IBackup - SMB Online Backup: IBackup is the preferred online storage and backup service of choice for SMBs for its ease of use, security and value. Offers automated backup and restore, file selection and securiy.

Download free software - everyday updated freeware files

 
Advertisements








AppleInsider RSS Feed
AppleInsider © 1997-2008
Please review our Privacy Policy.
Written/Edited/Compiled by the AppleInsider Staff.